Unveiling Updated Beachwear Trends for 2017

The fashion focus for 2017 swimwear combines the last season’s most popular looks with fresh innovations. Discover how designers are enriching sophisticated simplicity by replicating a longing for yesteryear with a modern twist. Then check out our plus-size shopping tips. Whatever you choose, your best accessory is a confident attitude!

Cut, Style, and Detail Elements
Beach romance: Delicate embellishments celebrate femininity with elegant neck and back details. Traditional beach-to-boudoir frills like ruffles, crochet, ruching, and bell sleeves add visual charm to solid-colored bathing suits. Laser-cut flounces enhance edges with filigreed grace.

Sheer mesh filling in various shaped cutouts creates enticing forms and contours. White lacy styles convey dainty bridal and irresistible honeymoon lingerie appeal. Shop Cutewe for cute plus-size swimsuits like this enchanting chambray blue beauty with an intricate lace appliqué that exudes romance.

Sexy straps: Lace-up lingerie styling on one-piece looks, separates, and cover-ups extends into another year to sensationalize seductive swimwear. Instead of settling for safe silhouettes, women are rocking more revealing swim fashions with flirty lattice- and bondage-style strap work. Decorative strips across necklines, midriff sides, low backs, and bikini bottoms intensify drama.

Sporty luxe: Activewear’s impact on mainstream fashions is making constantly evolving sporty looks versatile mainstays. Beyond color blocking, rash guards, and mesh basics, designers are combining sport technology, innovative intelligent textiles, and contemporary styling. Crossovers from swimwear to everyday attire include one-piece creations becoming body suits and rash guards substituting for sun-protective streetwear. For energetic activities, consider cute plus-size bathing suits like this athleisure sailing style in dark marine blue.

Beach-to-street styles: Fashionistas crave stylish and practical swimwear for year-round use. Women can transition new adaptable styles into streetwear. Beach-to-gym/bar/boudoir, festival chic, and sporty luxe bathing suits and cover-ups highlight classic yet multifunctional silhouettes. Slipping skirts or pants over one-piece swimsuits is gaining favor. So is pairing halter and crop swim tops with shorts and jeans.

Raised-neck tops: This 2016 breakout trend isn’t slowing. Designers are introducing high-neck tanks and crop tops with various cuts, fabrics, and modern decorative detailing.

High-rise legs: Bottom leg openings slashed extra high on sexy one- and two-piece swimsuits elongate and flatter shapely legs. Fashion inspirations from the late 1980s into the early ‘90s influence stylish lines and materials.

Primo Beaches for Southern California Vacations

Are you dreaming about Southern California’s sand, sun, and surf? Experience it in three basic steps:
1. Discover the greatest attractions of three counties’ most prized beaches below.
2. Decide which featured Swimsuits Direct fashions to order online.
3. Meander down the picturesque So Cal coastline to your favorite destinations for tons of fun.

Shopping and Packing Tips
Stock up on Cutewe swimwear for your chosen beach destinations so you’ll always have clean, dry extras. Take multiple options for various purposes like sunning, surfing, dipping, and diving. A rainbow of solid shades, color blocking, and subtle to bold patterns will let you express your fashion sense and vacation personality.

If you’re looking for a plus-size bathing suit, check out Cole of California two-piece styles. Tankinis with straps provide secure coverage for water and sand sports. Strapless bandeaukinis are fine for tamer lounging and swimming. Search our women’s activewear section for summer pants. Slip them over swimsuits to protect your legs from the sun and as handy cover-ups for popping into casual shops and cafes. Our Kenneth Cole women’s line offers assorted versions to accentuate your cleavage. Consider a bustier or push-up tankini, one-piece swimsuit, or two-piece stunner for an alluring California beach look. Choose skimpier separates for a sexy tan, the best vacation souvenir.

Los Angeles County
El Matador Beach: Skip the Los Angeles chaos to enjoy this magnificent Malibu locale. Schedule excursions for low-tide times. Follow the trail down the bluff’s face through uniquely eroded formations. Then descend stairs to El Matador Beach. Explore intriguing caves. Trek to secluded coves and hidden nooks to bask in the wondrously romantic atmosphere. Savor picnic lunches or sunset dinners on a blanket.

Santa Monica Beach Pier: Mild waves make this famous location a prime choice for swimming, body surfing, and body boarding. Seaside fun abounds beyond the stunning blue ocean. Play beach volleyball. Stroll along the legendary 1909 Santa Monica Pier for free. This historic boardwalk’s aquarium, thrilling theme-park rides, festival food, shopping, and spectacular sunsets captivate multiple generations.

Venice Beach: Sun-drenched sand and waves encourage tanning, swimming, surfing, windsurfing, parasailing, and kiteboarding. Ocean Front Walk hosts a must-see freak show. Weirdly wonderful street entertainers include barefoot sand sculptors, preening weightlifters, trash-talking hoopsters, and philosophizing artists. The concrete Venice Beach boardwalk also features shops, fast food, and flea markets.

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Active Swimwear Pointers for Sporty Women

Need swimsuits to outlast your favorite sports? For rigorous endeavors like diving, paddle boarding, surfing, and beach volleyball, women are turning to athleisure looks. They’re even making style statements beyond the water’s edge in trendy visions rivaling yoga and sports attire.

Millennials who fuse casual clothes with everything from active to tailored garments are spearheading this apparel evolution. It’s blurring the traditional lines separating ready-to-wear, activewear, and swimwear. The exciting results are driving original shapes and fabrics while expanding acceptable bathing suit and cover-up destinations.

Athleisure Styles
Obviously, swimsuits must perform on sand and in water. But like fitness gear, they now also need to be functional in indoor gyms, on outdoor trails, and other gathering places. So current designs are helping women on the move avoid accidental overexposures and discomfort from bunched-up padding and chaffing. Consider these pointers when choosing sporty pieces from today’s rapidly growing active swimwear category:

Tops: Pick upper halves with adjustable straps so you can customize a tight, secure fit while maintaining neck and shoulder comfort. If you prefer bikinis, look for sports-bra construction with built-in cups and support. Skip styles with straps that can slip down onto your arms. Racerback or crisscrossed straps between shoulder blades keep tops in place.

Tankinis provide midriff coverage and prevent heavy waves and spirited lunges from forcing skimpy bikini tops to pop up above your breasts. Pass up halters that tie around your neck since they might come undone and float or blow away. To maximize comfort, avoid decorative hardware and knots that could cause irritation during repetitive movements. Surfers may prefer rash-guard tops with or without sleeves.

Bottoms: High-waisted briefs echo popular retro styling from the 1950s and ‘60s. Contemporary surfer shapes revive memories of classically curvaceous beach bunnies. Raised up to your navel, they have better chances of staying put during overexertion than tiny triangles. For a more modern appeal, choose boy shorts or swim skirts. Even bikini bottoms can be budge proof when springy fabric or elastic trim fits snuggly.

One-piece swimsuits: For the most boisterous play, try more modest styles with sewn-in straps or strapless bandeaus. Forget the embarrassment of losing separate pieces while enjoying enthusiastic adventures.

Cover-ups: Shirts, jackets, dresses, shorts, and pants can conceal matching but too-revealing swimsuits in many public locations.

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